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Media Campaign 2012

Transplant recipient Eva Markvoort inspired a global awareness movement in support of organ donation. Her transplant art project, created with photographer Cyrus McEachern, features a series of stunning photographs of local transplant recipients.

Special thanks to Amanda, Darvy, Bryn, Savilla, and Maxine, the transplant recipients who agreed to model and share their stories.

Eva, and her art project, provides the inspiration for our 2012 LIVE LIFE. PASS IT ON organ donor awareness campaign.

Register your decision

Register your decision.  Already Registered? Check and be sure.

Help us to sign 5,000 new registered organ donors in April our campaign goal.

Here is how you can help:
  • Join us on Facebook
  • Participate in our Share Your Status contest April 22 29, 2012
  • Post a link to the registry on your wall
  • Like the Facebook page or be a fan
  • Follow us on Twitter
  • Tweet about why you became a donor
Organize a mini campaign
  • for your workplace, your school, your book club, even your sports team!
  • Ask for a mini campaign kit:
TV Spot
Look for our ad on Transit and in TV Week

Our Sponsors

BC Transplant gratefully acknowledges the generous support of our campaign sponsors:

ScotiabankPacific Blue CrossVancouver Career College
BC BiomedicalCanadian Direct InsuranceICBC
Cupe BCLondon DrugsRemax
Remax RemaxIAP

BC Transplant salutes campaign partner Aquarius Marketing. Each year (since 1999) they secure campaign advertising through corporate sponsorship, helping to increase awareness of the need for organ donor registration.

Meet the girl who inspired millions with her love.

When Eva Markvoort, a 23-year old woman from New Westminster BC, agreed to open up her life through the documentary 65_RedRoses, the result was a powerful message of life, love, and hope. Eva was battling cystic fibrosis (CF) - a fatal genetic disease which affects the lungs and digestive system. She was on the transplant list for a new pair of lungs. She got those new lungs, and a second chance. For two years more she lived life to the full, until her health started to fail. While waiting for a second transplant on March 27, 2010, at the age of 25, Eva's breath ran out. But her vision did not die. By sharing her personal story so candidly she started a global campaign for organ donation and CF awareness.

To date, the award-winning film has screened at numerous international festivals and been televised in a dozen countries. On May 3, 2012 it will reach its widest audience yet when it will air in the US on the Oprah Winfrey Network's (OWN) Documentary Club. Canadian distributor Hello Cool World is working with the filmmakers and Eva's family to spearhead this global campaign, centred around In May, they will launch the free 65_RedRoses #4Eva mobile app which will encourage people everywhere to become organ donors and to spread the campaign to their contacts via social networks.